Elefante Commercial

Client: Mauricio de Souza / Supertoons

Date: September 2024

Role: Character Rig, Key Poses and Animation

About the Project: I Created the rig and animation for a commercial featuring a major Brazilian household name.

  • Executed the entire pipeline—rigging, posing, and animation—within a strict 48-hour deadline.

  • Built a rig designed to stay strictly on-model, preserving volume and design integrity even during dynamic poses.

  • Replicated the fluid, organic appeal of traditional 2D animation using efficient Cut-Out techniques.

Softwares used: Toon Boom Harmony.

Inside Toon Boom Harmony file showing Node View connections, deformer, pegs and library drawings.

Compilation of key frames showcasing the range of motion achieved with the cut-out rig.

Raw video demonstrating movement mechanics, spacing, and timing before compositing.

The aired version of the commercial, showcasing the final applied animation in context.

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